Cookie Policy

Cookies are small text files that visited websites save on the user’s device to store information useful to improving the browsing experience or for statistical and marketing purposes. The applicable regulations are Regulation EU 2016/679 (GDPR) and the Code on the protection of personal data (D.Lgs. 196/2003 and subsequent amendments), in particular Art. 122, which distinguishes technical cookies (not subject to consent) from profiling and non-technical analytics cookies (which require prior consent).

This site uses the Cookiebot platform (Cybot A/S) to manage cookie consent in compliance with the GDPR and the ePrivacy directive. On first access a banner is shown that allows the user to accept all cookies, reject all, or customize preferences per category. The banner’s close button (X) is equivalent to rejecting all optional categories.

Cookiebot operates with prior blocking (auto mode): analytics, marketing and conversion-measurement tags are blocked before consent and activated only after the user has accepted the corresponding category. Scrolling never constitutes consent.

Consent preferences are stored by Cookiebot on the user’s device for a maximum period of 12 months, after which the banner is shown again. For details on the Cookiebot privacy notice, see cookiebot.com/en/privacy.

The categories managed by Cookiebot on this site are four. Necessary cookies are always active and require no consent; the preferences, analyticsand marketing categories are disabled by default and are activated only upon explicit user consent.

Necessary cookies (always active)

Preference cookies (optional)

Cookies used to remember the user’s display choices (e.g. language, theme). On this site the category currently has no specific cookies; it will be activated if personalization features are introduced.

Analytics cookies (optional — activated only upon consent)

GA4 will be activated via Google Tag Manager only after consent to the Analytics category. The GA4 ID will be provided by GIEFFE IMPIANTI S.R.L.

Marketing and profiling cookies (optional — activated only upon consent)

Marketing tags will be activated via Google Tag Manager only after consent to the Marketing category. The Meta Pixel, LinkedIn Insight Tag and Google Ads IDs will be provided by GIEFFE IMPIANTI S.R.L.

The complete and updated list of cookies used on this site is generated automatically by Cookiebot based on the current configuration in the consent dashboard. The declaration reflects the real state of cookies for each category (necessary, preferences, analytics, marketing) and is updated by Cookiebot without manual intervention.

If the list is not visible, Cookiebot may not have loaded the declaration yet; in that case reload the page or consult the consent banner via the “Manage cookie preferences” link in the footer.

The site implements Google Consent Mode v2 to communicate the user’s consent state to Google. The Consent Mode v2 script is the first element loaded in <head> and sets a default “denied” state for all non-technical services:

• ad_storage, ad_user_data, ad_personalization — denied (marketing/ads).
• analytics_storage — denied (analytics).
• functionality_storage, personalization_storage — denied (preferences).
• security_storage — granted (technical cookies, always active).

In this state, Google collects data in “cookieless” mode (ping without cookies) until consent. Advertising data redaction is also active (ads_data_redaction: true) and URL passthrough is disabled (url_passthrough: false). The system waits up to 500 ms (wait_for_update) for the consent update from Cookiebot.

A dedicated listener updates the Google consent state as soon as Cookiebot communicates a choice, calling gtag("consent", "update", …) with the granted/denied values derived from the accepted categories:

• Analytics consent → analytics_storage = granted.
• Marketing consent → ad_storage, ad_user_data, ad_personalization = granted.
• Preferences consent → functionality_storage, personalization_storage = granted.
• Rejection → all non-technical services return to denied.

The site also uses Google Tag Manager (GTM) as the tag management system. GTM is loaded after the consent listener, but the individual tags (GA4, Meta Pixel, LinkedIn Insight Tag, Google Ads Conversion Tracking and remarketing) remain inactive until consent.

Cookiebot also communicates the consent state to GTM via events on the dataLayer, with the boolean flags of the individual categories (analytics_accepted, marketing_accepted,preferences_accepted):

• cookiebot_loaded — initial state on Cookiebot load.
• cookiebot_accept — the user accepts one or more categories.
• cookiebot_decline — the user rejects all optional categories.
• cookiebot_change — the user changes preferences per category.

In GTM each tag is associated with a Custom Event trigger (e.g.cookiebot_accept) with a condition on the corresponding flag, so the tags remain inactive until consent:

• Analytics consent (analytics_accepted = true) → activation of Google Analytics 4.
• Marketing consent (marketing_accepted = true) → activation of Meta Pixel, LinkedIn Insight Tag, Google Ads Conversion Tracking and remarketing.

The order of scripts in <head> is: (1) Google Consent Mode v2, (2) Cookiebot → Google listener, (3) Google Tag Manager, (4) Cookiebot banner with prior blocking. Without consent, no analytics or marketing cookie is installed on the user’s device.

You can change or withdraw your cookie preferences at any time using the “Manage cookie preferences” link in the footer of every page: the link reopens the Cookiebot banner, allowing you to review your choices per category. You can also manage or delete cookies directly from your browser settings.

Reopen the consent banner

The data controller is GIEFFE IMPIANTI S.R.L., Piazza Garibaldi 2, 14049 Nizza Monferrato (AT), Italy. VAT IT01492200058. For any request you can write to info@gieffe-impianti.com.